Normally, such a figure would appear too unimpressive. This also means 29% budget is being spent on processing artificial pageviews/ad clicks eventually leading to high (poor) bounce rate (more coming up on this).Īn acceptable bounce rate of a website ranges from 45-65%. Some bots perform repetitive tasks like copying, ad clicking, posting comments, or any activity that can be included in malvertising.ĭata has it that almost 29% of website traffic is bot traffic. Traffic bots or web robots are automated to visit premium websites and appear as targetable humans (audience). Bot traffic simply means non-human visitors are coming to your website. Whether yours is a big, popular website or a new one, a certain percentage of bots will pay you a visit at some point of time.
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